They’re trying to coerce you into the theater. Information is deliberately left out of these taglines, because they’re trying to intrigue you. The Social Network – You don’t get to 500 million friends without making a few enemies. The Bourne Identity – Matt Damon is Jason Bourne. The Tooth Fairy – You can’t handle the tooth. Paul Blart: Mall Cop – Safety never takes a holiday. It can be short and enigmatic, because it’s only meant to get people in the theater. It’s meant to be coupled with a visceral image. That’s exactly what we’ll get into here.Ī tagline is the one liner you might find on a movie poster or another piece of advertising. We jumped into discussing what a logline is, but a better starting point, perhaps, would be to discuss what a logline is not. Ultimately, we provided this definition of a logline: A logline is a one sentence description of your story, outlining key elements of hero, antagonist, conflict and irony.īut recently, we’ve realized that our first article needs a prequel. The article focused on helping writers through the often-painstaking process of polishing a loose, nebulous idea into an effective logline that’s less than 30 words long. We emphasized brevity and the importance of including an active hero in the logline. #Logline definition how to#A few months ago, we wrote an article detailing exactly how to sculpt a powerful logline for your movie.
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